But the real point of the collection was summed up in its title: "Magical Tailoring." Kean Etro chose to pay homage to the craftspeople in Puglia, in Southern Italy, who have been the workforce behind Etro's menswear for ten years. His dedication to their artistry showed itself in the images of Southern Italy that played across the screen during the show. The quality and impeccable cut of an Etro suit, and especially the skin-tight trousers in this particular collection, are self-evident. So the last portion of the show was a touching tribute to the talent of these tailors. Each model walking the runway, in a suit covered with chalk marks or rough marking thread, was assigned a tailor whose corresponding suit was striped with yellow tape measures.
Kean Etro's dedication to Italy itself was manifest in his "10 Best of Italy" list that he handed out at the show. Tim Blanks of Style.com said, "Slow food, a favorite publishing house, herbs, bears, and boars were included on a particularly eclectic list, with the implication that most of them were under threat in some way. On today's evidence, Kean is going to change that, one fashion show at a time."