Monday, June 18, 2018
Billionaire is not, how should I say, my cup of tea. The brand is owned and run by over-swaggering, toxically masculine, blowhard/braggart Phillip Plein and is as ostentatious and hollowly showy as he is, but damn it, they cast almost exclusively mature models. And for that reason alone, here is the Billionaire Spring Summer '19 collection from Milano Moda Uomo, a fantasia of mature men checking into The Billioanire Hotel and heading down to the pool or spa. In Plein's mind, this Billionaire Hotel is based on the Hotel Bel-Air in L.A., hence the palm tree motifs on the clothing. As gaudy goes, I suppose it's not so bad--there are some very nice suits on display here. But just look at the handsome models representing any man over 30! Thanks Plein and thank models for showing that age is not something to be avoided or ignored.