Thursday, March 30, 2017

BEAUTY: Installation--Simon Birch

Hong Kong-based artist Simon Birch has opened a massive art gallery-installation space in Los Angeles called The 14th Factory in collaboration with a host of other artists.

"The 14th Factory is a monumental, multiple-media art installation that will transform an empty industrial warehouse near downtown Los Angeles into a mythic universe created collaboratively through video, installation, sculpture, sound, paintings, and live performance. The 14th Factory weaves together elements of popular culture–science fiction, punk music, graphic novels, and film–with critical re-examinations of social and historical narratives, especially interconnections between East and West. Conceived by Hong Kong-based British artist Simon Birch, the vision of The 14th Factory is to create a new, independent paradigm for socially-engaged art, a kind of guerilla action where art occupies and re-energizes underutilized or even derelict urban spaces and gifts them back to the community in the form of a transformative experience.

Throughout its run, the project will feature collaborative works by a global community of interdisciplinary artists representing Greater China, Canada, the United Kingdom and the United States. Entering The 14th Factory, the visitor becomes a central player in a contemporary hero’s journey, leaving the ordinary world behind and setting out on a voyage of adventure and, ultimately, of transformation. Along the way, the journeyer gathers allies, encounters obstacles and battles adversaries, until reaching the challenge and the ultimate prize: A gift that can be passed on to all."

Birch collaborated with Paul Kember of KPlusK, an architectural firm in Hong Kong to create The Barmecide Feast, an immersive replica of the last set seen in Kubrick's masterpiece "2001: A Space Odyssey," complete with underlit floor. Coincidentally, Kember's uncle and great-uncle both worked on the original Kubrick set!

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