The Moment Factory website's official page states the mission:
"The Fabrique de la paroisse Notre-Dame de Montréal asked Moment Factory to create a permanent experience with sound, light and video that would invite visitors to discover the Notre-Dame Basilica in old Montreal in a whole new way.
Our challenge was to create a show that is universal, that captivates, touches, and inspires visitors from any background. Moreover, a show that highlights the Baslica’s many artworks and architecture, all while respecting the religious heritage and activity of the church. The canvas was also a challenge from a technical point of view, being the first example of such complex colour, texture, and scale, resulting in a video-mapping process done pixel by pixel.
AURA begins as a self-led tour to explore the basilica, discovering multimedia installations that showcase various of the basilica’s cherished artworks. This first part of the experience encourages visitors to explore the basilica’s details at their own pace and to become enveloped in
Then light, original orchestral scores, and grandiose architecture unite to create a multimedia show whose captivating energy takes visitors from floor to ceiling,
This is for ma chère amie Odette who saw such psychedelic light shows in her own tiny chapel while growing up in France as an imaginative little girl in tune with mystical forces.