Saturday, August 9, 2025
It's Just A Matter Of Time
And I think we know what this could refer to at this point in history...
David Zwirner Gallery and the Félix González-Torres Foundation present a timely and purposeful remounting of the celebrated conceptual artist's 1992 piece:
“Untitled” (It’s Just a Matter of Time) (1992) by Felix Gonzalez-Torres is currently installed in various locations along the Hudson River in New York as part of Sky High Farm’s inaugural biennial, TREES NEVER END AND HOUSES NEVER END, through October 2025.
“It’s Just a Matter of Time,” a simple yet evocative phrase, appears on standard billboards in white Gothic typeface on a black background, disrupting the typical flow of commercial information. When the work was first installed in 1992 in Hamburg, the text was written in German: Es ist nur eine Frage der Zeit. The work is ideally installed in 24 outdoor billboard locations, and must be installed in a minimum of six locations. Gonzalez-Torres intended for the billboards to be situated in diverse locations and/or contexts in order to reach a broad cross-section of the general public.
Visit the link in bio to see a map of all billboards, which are installed as of August 1 at the following locations*:
Ravena, NY | US 9W, south of Old Ravena Rd.
Albany, NY | 18 Second Ave (Second Ave and Clinton St.)
East Greenbush, NY | NY 9J, 2500’ south of Hays Road
Troy, NY | King St., 200’ north of River St.
Troy, NY | 4th St., opposite Polk St.
Palenville, NY | Route 32, 100’ south of Route 32A
*Note that over the course of the exhibition, the billboard locations will shift.
https://www.felixgonzalez-torresfoundation.org/
https://www.davidzwirner.com/
David Zwirner Gallery and the Félix González-Torres Foundation present a timely and purposeful remounting of the celebrated conceptual artist's 1992 piece:
“Untitled” (It’s Just a Matter of Time) (1992) by Felix Gonzalez-Torres is currently installed in various locations along the Hudson River in New York as part of Sky High Farm’s inaugural biennial, TREES NEVER END AND HOUSES NEVER END, through October 2025.
“It’s Just a Matter of Time,” a simple yet evocative phrase, appears on standard billboards in white Gothic typeface on a black background, disrupting the typical flow of commercial information. When the work was first installed in 1992 in Hamburg, the text was written in German: Es ist nur eine Frage der Zeit. The work is ideally installed in 24 outdoor billboard locations, and must be installed in a minimum of six locations. Gonzalez-Torres intended for the billboards to be situated in diverse locations and/or contexts in order to reach a broad cross-section of the general public.
Visit the link in bio to see a map of all billboards, which are installed as of August 1 at the following locations*:
Ravena, NY | US 9W, south of Old Ravena Rd.
Albany, NY | 18 Second Ave (Second Ave and Clinton St.)
East Greenbush, NY | NY 9J, 2500’ south of Hays Road
Troy, NY | King St., 200’ north of River St.
Troy, NY | 4th St., opposite Polk St.
Palenville, NY | Route 32, 100’ south of Route 32A
*Note that over the course of the exhibition, the billboard locations will shift.
https://www.felixgonzalez-torresfoundation.org/
https://www.davidzwirner.com/
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1 comment:
Ohhh, I have been so moved by some of Gonzalez-Torres's work (Portrait of Ross in L.A.? Incredible!) but I haven't thought of seeing it "in the wild" (like a billboard), in this century. How very cool! Thanks for sharing it.
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