Tuesday, January 14, 2014

BEAUTY: Clothing--Belstaff

Belstaff's origins are English: founded in 1924 by Eli Belovitch and his son-in-law Harry Grosberg in Staffordshire, the brand produced all-weather jackets for motorcyclists. The company later made jackets, goggles, gloves and many other garments intended to keep the wearer warm, dry, and safe when riding, flying, or otherwise challenging the elements. Belstaff are now Labelux-owned, Italian-based, and headed by Martin Cooper as Chief Creative Officer who is transforming and revitalizing the company into a luxury brand. For Fall-Winter '14-'15, they presented a lookbook instead of a runway show at Milano Moda Uomo, and there is a sense about the collection that just strikes me right. It is not the "wearable-art" style that I usually feature, but it feels strong, sturdy, and warm. The pieces look sporty and make me think about polar explorers... there is a rugged sexiness to it all that feels wonderful. And I particularly like the slim fitted cargo/ flight/ motocross trousers--it looks like they come in leather!


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