BEAUTY: Clothing--Frankie Morello

Maurizio Modica and Pierfrancesco Gigliotti, the heads of Frankie Morello, have been exploring large, interesting, photographic prints for several seasons now, and for their Spring Summer '15 collection at Milano Moda Uomo titled "Make Art Not War," they used some very interesting images. They began with shirts, jackets, and coats covered with images from the final scene of Antonioni's incredible film "Zabriskie Point" (one of my favorite films on my film list to the right) in which the contents of an entire home are destroyed, item by item, in recurring ultra slow motion explosions, until finally the home is blown up as well. But Modica and Gigliotti like to imbue their collections with subtext and, perhaps more than any other designer, a progression or evolution of the theme. If one digs a little, one can usually discover what is an actual story in a Frankie Morello collection. After these filmed images of explosions, they presented fractured and digitally scrambled images of classical sculpture, and finally the actual slogan of the theme. From war to art, a civilizing effect... or possibly, considering the reference to Antonioni's film, we need to purge the dross of our lives to get to the real art.

http://www.frankiemorello.com/