But the COVID-19 pandemic has brought tremendous suffering and change to the world. And the fashion industry has seen major seismic shifts not only in presentation but also in philosophy, due not only to COVID but also due to a perfect storm of issues of sustainability and waste and over-consumption. Many houses have decided to cut the number of shows they present per year. Most have decided to gang men's and women's shows into one. And most major brands are taking hard looks at how they do business in terms of these issues of waste and sustainability. These changes seem like they are not just put in place during the virus...they seem to be permanent.
So the usual compact show schedule is a little wonky this year. In the past, the season always started in London, then went to Florence for the Pitti Uomo trade show, picked up in Milan, then finished in Paris. Not so this year:
We've already had Milano and Paris last month so e are on to London and Florence:
FEBRUARY 2021 FASHION SCHEDULE--FALL WINTER 2021-2022
London Fashion Week (Men's and Women's)
February 19 - 23, 2021
https://londonfashionweek.co.uk/
Pitti Uomo, Florence
February 21 - 23, 2021
https://uomo.pittimmagine.com/en
As you can see, London is a genderless week, featuring shows for both sexes. And I am sure we can expect many innovative on-line films and lookbooks from designers. It is an exciting new medium to explore, one with the capacity to reach so many more people.
Stay tuned...we will all be exploring this newly transformed world together.
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