Since 2000, Fashion East has been a fantastic incubator for talent in the fashion world. Founded by Lulu Kennedy MBE, Fashion East has nurtured the likes of Kim Jones, Craig Green, Simone Rocha, Martine Rose, Wales Bonner, Charles Jeffrey Loverboy, Per Gotesson, J.W. Anderson, all of whom can be found featured on this blog!
The current crop of talent at Fashion East includes young designer Olly Shinder who showed his FW '24-'25 collection at London Fashion Week. Shinder is inspired by his interaction with the underground gay fetish world. He
told Vogue UK, "My fascination lies in uniforms with an underlying theme of kink. Delving into subcultures, I previously explored everyday uniforms. This season, I’ve taken the collection to the lab – think a bit scientist, a bit testing lab. I was drawn to the silhouettes of more extreme uniforms like hazmat suits, imagining how the fetish community might incorporate these pieces. Alongside, there are cotton and wool pieces reminiscent of ceremonial guards’ uniforms, with a more decorative flair evoking an old, classic English – perhaps aristocratic – aesthetic. My focus isn’t on specific places; I’m much more interested in a world of function, which is much more contemporary."
Fascinating.
Shinder does not have a site for his brand yet but you can follow him on Instagram.
https://www.instagram.com/olly.shinder
