Friday, October 25, 2013

(fos) by (fos)

This clever and humorous brand/architectural installation shows what a bit of imagination and many rolls of yellow gaffe tape can accomplish.
I love how the creators of this whimsy made a camera on the ground across the street to show the optimal photo angle!

From the website of the creation team:

"(fos) is the name of the first ephemeral installation by the multidisciplinary team (fos).

It means light in Greek and melted in Catalan.
In this project has been represented by a skin that covers both vertical and horizontal surfaces.

The protected facade of the vegan restaurant Rayen at Lope de Vega street in Madrid has been illuminated for 4 days and nights by more than 250ml of yellow tape, painted décor items, pineapples and... a lamp. A visual game between perspective and colored volumes that gained the looks."

And it deserved to gain the looks! Simple but so effective.

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