Friday, October 25, 2013
(fos) by (fos)
This clever and humorous brand/architectural installation shows what a bit of imagination and many rolls of yellow gaffe tape can accomplish.
I love how the creators of this whimsy made a camera on the ground across the street to show the optimal photo angle!
From the website of the creation team:
"(fos) is the name of the first ephemeral installation by the multidisciplinary team (fos).
It means light in Greek and melted in Catalan.
In this project has been represented by a skin that covers both vertical and horizontal surfaces.
The protected facade of the vegan restaurant Rayen at Lope de Vega street in Madrid has been illuminated for 4 days and nights by more than 250ml of yellow tape, painted décor items, pineapples and... a lamp. A visual game between perspective and colored volumes that gained the looks."
And it deserved to gain the looks! Simple but so effective.
http://cargocollective.com/somosfos/Work
I love how the creators of this whimsy made a camera on the ground across the street to show the optimal photo angle!
From the website of the creation team:
"(fos) is the name of the first ephemeral installation by the multidisciplinary team (fos).
It means light in Greek and melted in Catalan.
In this project has been represented by a skin that covers both vertical and horizontal surfaces.
The protected facade of the vegan restaurant Rayen at Lope de Vega street in Madrid has been illuminated for 4 days and nights by more than 250ml of yellow tape, painted décor items, pineapples and... a lamp. A visual game between perspective and colored volumes that gained the looks."
And it deserved to gain the looks! Simple but so effective.
http://cargocollective.com/somosfos/Work
Labels:
(fos),
art direction,
art installation,
Barcelona,
graphic design,
installation,
interior design,
Madrid,
Spain
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