BEAUTY: Clothing--Nuba

The talent incubator Fashion East has been a fantastic force in the fashion world. Founded by Lulu Kennedy MBE, Fashion East has nurtured the likes of Kim Jones, Craig Green, Simone Rocha, Martine Rose, Wales Bonner, Charles Jeffrey Loverboy, Per Gotesson, J.W. Anderson, all of whom can be found featured on this blog! The organization takes on three designers at a time, and allows them to show three collections before rotating out to a different cast of designers.

Among the current crop is a new brand, Nuba, helmed by Jebi Labembika and Cameron Williams. Their Spring-Summer '25 collection shown at London Fashion Week is called "Smoke" and is based on Afro-Caribbean cultures but to my eyes, it looks as if they are simply enjoying working with their medium. Much like an abstract painter can create a work that explores and celebrates the element of paint, just letting it do what it is going to do on the canvas, the Nuba duo seem to be reveling in how fabric drapes and how pieces join to create shapes. Geometry alternates with flowing folds, creating a beautiful statement that is both contemporary and classical.

I can't find a dedicated site for their brand, but it looks like Ssense is an on-line stockist.
https://www.ssense.com/en-us/men/designers/nuba/clothing