Saturday, June 28, 2025

BEAUTY: Clothing--Amiri

Well, it looks like the last time I posted anything from Mike Amiri and his eponymous brand was in 2019, here. I am not sure why other than the fact that I post what I have a gut reaction to, and perhaps what hew as doing for the last years did not reach my gut. No matter, because this SS '26 collection at Paris Fashion Week was a lot of fun and did touch my gut.

Like his SS '20 collection I posted which was all about a certain 60s-70s L.A. hippie-rock n' roll vibe, this collection takes a look at another cultural subset from the same time period: the L.A. film studio/record label dude. In his imagination, Amiri created a fictional hotel based on Chateau Marmont, called of course, Hotel Amiri. These moguls hang around, walking the grounds, going to their next meeting or scoring coke. You can even spot the old-style hotel room key (the thick plastic diamond shape with a key and maybe a tassel) attached to belt loops, hooked to the handles of bags, or hanging from lapels. And he has nailed the silhouette (Angel Flight suits, and the cut of a leisure suit...Google it, kids-and I even love the pajama and smoking jackets!) and the color palette with resorting to costume...somehow it all feels now (a glittery polo shirt!) even though it looks then. Love it.



https://amiri.com/

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