Monday, June 14, 2021

"Fibreshed: Reconnecting Fashion to Farming"

This video is not from a specific designer or about a collection, but it is about a very special, important topic: sustainable clothing. Presented as part of Digital London Fashion Week, this mini-documentary raises awareness of where clothing can come from, a connection to the earth, and a sustainable way forward in terms of the industry.

South West England Fibreshed is part of a global movement of local initiatives reimagining the way that we make and wear our clothing.

By reconnecting ‘fashion’ with farming, we are building bioregional systems for clothing production that can nourish, rather than exhaust, our communities and biosphere.

Between January and March 2021 Fibreshed director Emma Hague and filmmaker Hatty Bell went on the road to meet some of our local fibre farmers and processors in the South West of England, and better understand the natural fibre industry that lies on our own doorstep.

“Your clothes are an agricultural act – by purchasing and wearing you are voting for the agriculture you do or don’t want to see in the world, and depending on how your clothes break down, you’re either feeding microbes, or you’re leaving a world of plastic pollution.

Rebecca Burgess - Fibershed Founder


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