BEAUTY: Clothing--Pronounce

It's hard to believe that the duo of Yushan Li and Jun Zhou, known as the brand Pronounce, have only been showing at Milano Moda Uomo for two y ears...I recall seeing and loving their creations long before, when they showed as part of London Fashion Week. Maybe it all blurs together for me and I feel as if their imaginations have always been here.

Their FW '26-'27 collection was all about volume and cut. It seems that many--or maybe even most--designers now regularly play with volume, cut, and silhouette as part of their vocabulary. But Pronounce have always been so adept at trying out concepts that this current offering feels sort of proprietary. Take a look at the shoulders on every jacket and coat. And those belts that nip the waists...I love the super large grommets and extra hardware on them. Pronounce have always been interested in mixing East and West...mixing their Chinese heritage with Western elements...and you can see that present in this collection.